The 5 waves in the logo represent 5 Work Design Constituent and the line holding the five waves denotes the entity, an organization empowered by these 5 work design constituents to transform the current state into a new state. There is a convergence point where all five independent waves meet and form a fabric-like structure perceived to be resilient and seamlessly integrated.

This is where all come together and intertwine to form a perfect arrangement that encompasses all elements and attributes of every work design constituent for every organization to develop a digital DNA.

A minimum viable arrangement or the ideal state where all five work design constituents are well placed and unite to cover the ecosystem. It is imperative to include these 5 constituents as they are present in every organization in different compositions and capacities as per the organization’s nature. Compromising on any one component will distort the entire business transformation goal.