Narrative & Positioning Strategy
The new transformed market conditions and equations call for a reconfigured and crafted messaging.
Without proper content, there is no connection, and when there is no connection, we are not winning customers.
CONCENTRATE ON INTENT AND THEN CONTENT
- Right technology narrative and positioning are essential to associate and relate to your target customer bases.
- Intent denoting and content designing are the two crucial aspects of your positioning.
- Shifted gears, and with this change comes the prominence of building your renewed brand – product – solution narrative and positioning.
TECHNOLOGY & BUSINESS – CONTENT DESIGNING
The PESTEL situations during the last few months have shifted the velocity has changed every possible way of doing business. Especially with increasing digital medium presence and participation, every enterprise is producing content that is overwhelming for customers to consume, process, and relate.
Analyst relations and engagement is a very niche area that needs experience in working closely with the analysts and, at the same time, a technologist mindset to calibrate the response.
1. Position your organization as per capability, and strategy in comparison with the relative competitors.
2. Recognition and citation for the providers strengths and opening the doors for opportunities.
APPROACH METHODOLOGY
The intention will drive the methodology and articulation, while the platform will drive the style and type of content promotion.
When we get these two things right – There is assured visibility.
TECHNOLOGY PRODUCT FIRM (2019)
Personalized Business & Content Strategy can help you win a strong performer position in the global market irrespective of the organization’s size.
Company Profile: Amid the technology revolution and business transformations around 2015, An automation product company was formed to address the voids in the RPA (Robotic Process automation company) space and evolve as a strong contender in the technology space. The organization had built a versatile platform that hosts numerous proprietary automation components, functions, and capabilities at power with the prevailing competitors. The RPA firm was provisioning solutions to diversified business enterprises, including BFSI, HLS, Telecom, and Technology organizations (MSP, Product). The firm had expertise and solutions in Un-attended (RPA), attended (RDA), ML infused capabilities, chat, and custom solutions.
